ENROLL NOW

Create a solid plan for your business and brand in

One that will ensure you attract more of the customers you deserve.

No more; 

  • Going around in circles wondering if you are doing it right 
  • Chopping and changing what you are doing because you haven't yet landed on something you love 
  • Trying lots of different branding hacks in the hope that something works (and confusing yourself in the process!)  

It’s time to give your brand the strategy and direction it needs to work for you. Doing less, but doing the ‘right stuff’ to achieve your goals, save your sanity and truly start loving what you do and who you work with. Are you with me?

  • If you’re a seasoned entrepreneur or have a business idea you want to bring to life, you already know that you need to create a professional image that will help you to attract more of your ideal customers.
  • Finding the time to put this plan in place can be difficult, especially when you are juggling all the other parts of your business, including serving your customers. You are putting in hours of effort to create solutions, services and products to meet their needs. You are staying up late, getting up early and maybe even sacrificing precious time with your kids! There has to be an easier way, one that will pay dividends and make your brand sparkle
  • If you are ready to take your business or idea to the next level, to create a plan that you can confidently execute, one that will save you time and make you more money, you are in the right place my friend!
  • In my 6 week brand bootcamp, I show you how to create your very own tailored, kick-ass brand.

A brand that will 

  • Tell your brand story and connect you with your ideal audience/customers
  • Resonate with your personal and professional values 
  • Attract ideal customers who will become raving fans of your work

A brand  that you LOVE and more importantly, your customers will love too! 

By the end of this program,

you'll have…

 

A strategy (or plan) in place.

Taking time to think about your brand purpose, vision & mission will give you your North Star, your business trajectory/direction. Taking time to talk to your ideal customers will ensure you’re able to solve their problems by communicating your ‘benefit’ in a way that is motivating for them. You’ll craft your brand story and learn how to use it in multiple ways to grow brand awareness of your business and attract new customers.

 

A professional look.

You’ll create a set of guidelines for your brand that outline your colours, preferred fonts, and the imagery and iconography that will suit your brand style. You’ll learn how to do all of this yourself in a free design tool, Canva. Or if design is not your thing, how to brief and work with a graphic designer. You’ll create templates to speed up your workflow and give your brand a professional and consistent look. This will ensure that you attract the attention of your ideal client/audience and can charge what you’re worth for your products and services. 

 

A plan to attract new customers.

I will show you how to promote your business online to attract new customers. This will ensure that you have a constant stream of warm leads for when you want to sell.

 

A plan for using social media to achieve your business goals.

No one has the time to be on social media just for the sake of it. It needs to help you achieve your business goals. I’ll help you put a plan in place to convert followers into customers and grow your business awareness through your social media and brand presence.

 

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you.... I can totally see things coming together.


- Sarah Zarebinski, Design Knows No Borders

I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill


Enroll in Building Brand Stories Brand Bootcamp Today

VIP Brand Bootcamp

€1497

 

FULL PAY

OR

VIP Brand Bootcamp

6 x €262

 

PAYMENT PLAN

Brand Bootcamp

€997

FULL PAY

OR

Brand Bootcamp

6 x €174

PAYMENT PLAN

What’s Inside Brand Bootcamp?

 

Module 1

Brand Strategy

In this module you'll lay out your brand strategy, what your purpose, vision & mission is, how you add value to your target consumers, what sets you apart from your competitors, how to communicate your brand benefit and how to tell your brand story.

At the end of this module you'll have:

  • A brand purpose, vision & mission so that you can build meaningful connections with your audience
  • Set out your brand values so that you can frame your brand story in a way that resonates with your audience
  • A clear understanding of your target community  – the tribe you serve so that you can speak to their pain points and desires
  • Defined your brand benefit (i.e. what you offer your customers) so that you can communicate it in a way that is motivating for your audience 
  • Clarity on what sets you apart from your competition so that you can stand out 
  • Given your brand a personality so that you can differentiate yourself and build connections 
  • Guidelines in place on how you want to communicate with your customers through your brand tone of voice so that your brand is consistent and builds trust with your audience 
  • A brand story so that that you  can engage with customers and build brand awareness
Module 2

Brand Visual Identity

In this module you will create a brand moodboard and decide on your brand colours and fonts. You will put templates in place to give your brand a consistent and professional look.

At the end of this module you'll have:

  • Decided on what colours are best to use for your brand so that you have a professional and consistent looking brand delivery
  • Completed your own brand moodboard so that you can take inspiration when creating your own graphics nd marketing asssets 
  • Designed or (tweaked) your own brand logo (or written a clear brief for a graphic designer) so that you are putting out a professional brand image
  • Created your own marketing collateral e.g comp slip, thank you card, presentation template, pdf template and email header.
  • Created social graphics including Insta Feed, Stories & IGTV Graphics, Facebook, Pinterest & LinkedIn headers so that you can have a consistent brand look and also speed up your work flow. 
Module 3

Personal Brand Strategy

In this module you'll be looking at how to put yourself out their as an authority in your field, to grow awareness of your business and attract more of the people you want to work with.

At the end of this module you will be able to:

  • Explain what you do with clarity so your audience see you as the only option they need for the product / service you offer 
  • Tell your brand story with confidence so that you propel people to take action
  • Build your network so that you can grow your business awareness
  • Promote your brand online to build awareness and drive sales 
  • Attract more high paying customers so that you can work with the people you want to work with 
Module 4

Social Media Strategy

In this module you will be putting a plan in place to make sure you are using the right social media channels in the right way to achieve your business goals.

At the end of this module you will have:

  • A clear social strategy laid out for your brand so that you are using social to achieve your business goals 
  • Planned a month of content in detail and 3 months loosely using your new content pillars so that you are not always wondering what to post on social next, you'll have a plan
  • Knowledge of social media planning tools so that you can save time with images, copy-writing and posting
  • Insight into how to create authentic engagement with your ideal customers so that you have warm leads when you want to sell 
  • hashtag strategy in place so that you can build brand awareness, attract new followers and convert sales 
Module 5

In this module you will bring everything together from the first 4 modules to create your personalised Brand Story Book. This will ensure that you have the clarity and confidence needed to deliver a consistent brand message that will attract paying customers in the future.

Having a set of brand guidelines in place will help you 

 

Deliver a consistent brand message 

Each time someone sees an email, a social media post or a page on your website they have an opportunity to form a perception about your business, when you deliver a consistent and professional brand message that will help you to build a positive brand experience, recognition and trust with your customers. 

 

Set standards and allow you to scale 

When you have a set of guidelines in place, it is a good reference document for you to have when you are starting out and getting used to how your brand visual elements and messaging work together, BUT, they become really important when you hire someone else to work on your business that doesn't have the same knowledge about your brand as you, having brand guidelines in place allows you to communicate with others how your brand should be communicated in a consistent and standardised way, allowing you to grow without losing your brand integrity. 

 

Build Recognition 

Keeping your brand consistent allows it to be more immediately recognisable  within your industry and with your target audience. Building a recognizable brand can take a lot of time, but your brand can quickly be distinguishable by adhering to your brand guidelines, this is even more important for smaller brands starting out, who don’t have large budgets to build brand awareness, you need to ensure that you have a fast cut-though with your audience to recognise and remember your brand.  

 

Add Value 

When a brand’s identity is cohesive, it increases the brand’s perceived value. Professional looking brand assets delivered with consistency will enable your brand to appear more polished and reliable. By implementing brand guidelines, you make it easier to maintain the quality and integrity of your brand’s image.

 

  

When you enroll during this special limited time period, you’ll get:

 

Building Brand Stories Bootcamp
(Value €997)

 

  • 20 Modules

    This will ensure you have a solid brand strategy in place that will give you the confidence you need to attract the paying customers you desire.

  • A strategy to follow

    No more second guessing if you are doing things right, you will have a carefully thought through plan to achieve your business goals
  • A place to sense check your ideas

    Working for yourself can be isolating, especially when you are coming up with ideas on how to best package and sell your products and services, brand bootcamp will give you a place to talk through your ideas and sense check them before sending them to market
  • A community of like minded entrepreneurs

    You will be surrounded by others on a similar journey to you where you will be able to support / encourage and learn from each other
  • A brand coach

    Access to 20 years of brand / marketing and social media experience in both corporate brand marketing and sme’s

Plus These Bonuses to Help You Create Unstoppable Momentum For Your Business

 

 

 

Bonus 1

6 weeks of live group coaching

Show up every week to have all of your questions answered to move forward with your brand plans for your business. All coaching sessions are recorded and saved to look back at.

 

What You’ll Get:

  • Group Coaching Session 1 - Wednesday 22nd September @8pm
  • Group Coaching Session 2 - Wednesday 29th September @8pm
  • Group Coaching Session 3 - Wednesday 6th October @8pm
  • Group Coaching Session 4 - Wednesday 13th October @8pm
  • Group Coaching Session 5 - Wednesday 20th October @8pm
  • Group Coaching Session 6 - Wednesday 27th October @8pm
Bonus 2

Repurpose your content like a boss

Move away from content creation overwhelm and use the insights in this bonus to think very differently about how you create content in a way that it can be repurposed multiple times.

(A €149 Value)

What You’ll Get:

You don’t need to be constantly creating new content, you can use the core concept of your content and create spin off content from it at different times throughout the year.

  • Planning your content for multiple media formats
  • Ideas for repurposing content
  • Quick tips for speedy execution
Bonus 3

Create a strategy to Go Live with confidence

If you are serious about growing your business and you want to build your know - like - trust factor with your audience, then showing up live will fast track your results.

(A €97 Value)

What You’ll Get:

I know that it can be intimidating and people have all sorts of real fears about going live. But because it is such a valuable tool for your business, I am sharing a 6 step go live strategy with you, to take away any of the second guessing you may be doing about going live. Follow this plan and you will be slaying it live in no time

  • 6 Step Strategy to Go Live with Confidence
Bonus 4

Use Canva like a Ninja

Being able to create your own brand assets can be a life-saver, yes there are times you will absolutely need to hire a professional graphic designer, but for small jobs, I can show you how to make the most of the free design tool Canva to create on-brand assets for your business.

(A €97 Value)

What You’ll Get:

  • Create a brand kit
  • Create your own logo
  • Creating brand templates
  • Using Photos in Canva
  • Using elements, illustrations and frames
  • Creating a PDF template
  • Creating an email banner
  • Downloading and resizing content
  • Scheduling content from Canva for social media
Bonus 5

Prepare for your own personal brand photoshoot

Your images on social media are like your ‘shop window’ they attract people in to what you do. Having professional looking imagery will elevate the overall look of what you are doing in your business.

(A €47 Value)

What You’ll Get:

  • A 7 step plan to prepare for your own personal brand photoshoot

Here’s what you’re getting when you enroll before 16th September:

 

Building Brand Stories - €997 Value

Plus over €1,000 worth of Bonus Content 

  • Bonus 1 - 6 weeks of Group Coaching Q&A sessions, this will ensure you never get stuck and can work with momentum through your course. (€720 value)

  • Bonus 2 - 10 Ways to repurpose content like a boss (€149 value)

  • Bonus 3 - Create a social Go Live Strategy with Confidence (€97 value)

  • Bonus 4 - Use Canva like a Ninja (€97 value)

  • Bonus 5 - Prepare for your own personal brand photoshoot (€47 value)

But for those of you who want the full VIP treatment and more ways to skyrocket your business &  brand you can 

UPGRADE TO VIP & GET 

 

All of the above PLUS these additional turbo boosting bonuses worth €1,150 

 

 

VIP BONUS 1: A personal brand photoshoot (value €650)

  •  VIP BONUS 1: A personal brand photoshoot (value €650) 
    • A personal brand photoshoot at my studio in Kilkenny 

    • 10 fully edited high resolution images to use on website / social / pres / emails /etc. 

    • Photoshoots will take place on

      • Friday 24th Sept 

      • Friday 1st October 

      • Friday 15th October

 VIP BONUS 2: A full review of your personal brand story book (value 600 euro) 

 

  • This is your personalised brand story book unique to your business that you create during the 6 weeks of the bootcamp. Brand Storybooks to be submitted by 31st October '21 for review. 

 

These VIP bonuses will sky rocket your professional brand and get your  business off the ground in record time, looking professional and feeling like a Queen! 

Your personal brand photoshoot will give you the content and confidence to put yourself out their as an authroirty in your field.

The review of the Brand Storybook will give you the confidence and clarity that you have a brand plan in place that you can start confidently executing to grow your business and attract those dream customers. 

All yours including all the insightful modules and bonuses from the  Brand Bootcamp for only €1,497 (payment plans available to suit your budget too!). 

 

Enroll in Building Brand Stories Brand Bootcamp Today

VIP Brand Bootcamp

€1497

 

FULL PAY

OR

VIP Brand Bootcamp

6 x €262

 

PAYMENT PLAN

Brand Bootcamp

€997

FULL PAY

OR

Brand Bootcamp

6 x €174

PAYMENT PLAN
I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started, I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you.... I can totally see things coming together.


- Sarah Zarebinski, Design Knows No Borders


10 Day Money Back Guarantee

I am so confident in the value you will get from this bootcamp that I am happy to welcome you on to complete the first 10 days and if at that point you feel it’s not for you, no questions, I will refund your payment in full.

Frequently Asked Questions

 

Do I need brand experience?

  • Absolutely not, that is what I bring to the table. All you need is your business idea and a willingness to roll up your sleeves and create a plan for your brand. I will guide you through every step of the process.

How much time should I dedicate?

  • I would suggest you allocate 5-8 hours per week to work through the course materials. Of course, it will be different for everyone depending on how much previous work you have done on your brand. But this is a serious bootcamp with incredible results, so yes, there will be work involved. What you put in is what you’ll get out - dedicate your time to this work and reap the rewards!

What sort of social media will you cover?

  • We will review the main social media platforms, Instagram, Facebook, Linkedin & Twitter. There will be a light touch on other platforms, Tick Tock, Clubhouse, Snacpchat & Pinterest.

Do I need any technology to do the course?

  • I would advise you to have a laptop to create your brand story book. Also if you want to create brand assets using canva, this is much easier to do on a laptop than a phone.

What types of people do the course?

  • Coaches 
  • Creatives / artists / gifts makers
  • Accountants
  • Interior Designers 
  • Beauticians / Stylists
  • Fitness coaches
  • Wedding planners
  • Virtual assistants
  • Sustainable goods businesses
  • Massage therapists
  • Jewellers
  • Tatoo Artisits 
  • Financial Institutions 
  • It really is a mixed bunch! Even though the businesses are different, how to create a brand is the same.

Do you do 1-1 coaching sessions?

  • I am currently focusing my efforts on my bootcamp group coaching clients and not taking on any new 1-1 business. 

What if I have a question about the bootcamp that's not addressed here?

  • I'd love to hear from you, pop me an email to [email protected] and I will answer any questions you may have.  

Hello there,

I’m Hil and I’ve been right where you are…I remember being in your shoes - confused, rudderless, not knowing how I was going to make that connection with my ideal clients. I spent my spare time learning all I could about how to make that connection, to have raving fans talking about my brand, my business and my service. And I can help you do that too. 

I can make your brand stand out and be noticed, have curious prospects get in touch to learn more about your products and services, and create the right ‘feel’ for your business.

I have created a set of guidelines that can be followed by any business to create your very own Brand Story. I’m pulling back the curtain and demystifying what it takes to have a confident and consistent brand worthy of greatness, success and IMPACT!

Having a scattered approach to your brand and marketing doesn’t work. You need a strategic brand plan and specific guidelines to follow to future-proof your business. (and that’s why you’re here, right?). 

You need to have your own Brand Story.

I look forward to personally meeting you inside Building Brand Stories and helping you build a band that you’re infinitely proud of.
Your brand deserves this. And so do you.

Chat Soon,

Hil x

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you .... I can totally see things coming together


- Sarah Zarebinski, Design Knows No Borders

I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting