ENROLL NOW

Create your brand strategy and personalised brand guidelines with me in 6 weeks

It’s time to give your brand the strategy and direction it needs to work for you.

Doing less, but doing the ‘right stuff’ to achieve your goals, save your sanity and truly start loving what you do and who you work with.

Are you with me?

  • If you’re a seasoned entrepreneur or have a business idea you want to bring to life, you already know that you need to create a professional image that will help you to attract more of your ideal customers.
  • Finding the time to put this plan in place can be difficult, especially when you are juggling all the other parts of your business, including serving your customers. You are putting in hours of effort to create solutions, services and products to meet their needs. You are staying up late, getting up early and maybe even sacrificing precious time with your kids! There has to be an easier way, one that will pay dividends and make your brand truly shine
  • If you are ready to take your business or idea to the next level, to create a plan that you can confidently execute, one that will save you time and make you more money, you are in the right place my friend!
  • In my 6 week brand bootcamp, I show you how to create your very own tailored, kick-ass brand.

A brand that will 

  • Tell your brand story and connect you with your ideal audience/customers
  • Resonate with your personal and professional values 
  • Attract ideal customers who will become raving fans of your work

A brand  that you LOVE and more importantly, your customers will love too! 

By the end of this program,

you'll have…

 

A strategy (or plan) in place.

Taking time to think about your brand purpose, vision & mission will give you your North Star, your business trajectory/direction. Taking time to talk to your ideal customers will ensure you’re able to solve their problems by communicating your ‘benefit’ in a way that is motivating for them. You’ll craft your brand story and learn how to use it in multiple ways to grow brand awareness of your business and attract new customers.

 

A professional look.

You’ll create a set of guidelines for your brand that outline your colours, preferred fonts, and the imagery and iconography that will suit your brand style. You’ll learn how to do all of this yourself in a free design tool, Canva. Or if design is not your thing, how to brief and work with a graphic designer. You’ll create templates to speed up your workflow and give your brand a professional and consistent look. This will ensure that you attract the attention of your ideal client/audience and can charge what you’re worth for your products and services. 

 

A plan to attract new customers.

I will show you how to promote your business online to attract new customers. This will ensure that you have a constant stream of warm leads for when you want to sell.

 

A plan for using social media to achieve your business goals.

No one has the time to be on social media just for the sake of it. It needs to help you achieve your business goals. I’ll help you put a plan in place to convert followers into customers and grow your business awareness through your social media and brand presence.

 

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you.... I can totally see things coming together.


- Sarah Zarebinski, Design Knows No Borders

I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill


The Next Brand Bootcamp won't be long coming around ... 

I love that you are thinking about putting a brand strategy in place. I'm really looking forward to the next bootcamp and hopefully working with you. If you pop your name on the waitlist, You will hear when enrollment opens and of any new additions or juicy bonuses that get added for the next round! 

Join the Bootcamp Waitlist

ENROLL IN BUILDING BRAND STORIES BOOTCAMP 

Next Bootcamp commences

1st Feb 2023 

Brand Bootcamp

€697

FULL PAY

OR

Brand Bootcamp

3 x €244

PAYMENT PLAN

What’s Inside Brand Bootcamp?

 

Module 1

Brand Strategy

In this module you'll lay out your brand strategy, what your purpose, vision & mission is, how you add value to your target consumers, what sets you apart from your competitors, how to communicate your brand benefit and how to tell your brand story.

At the end of this module you'll have:

  • A brand purpose, vision & mission so that you can build meaningful connections with your audience
  • Set out your brand values so that you can frame your brand story in a way that resonates with your audience
  • A clear understanding of your target community  – the tribe you serve so that you can speak to their pain points and desires
  • Defined your brand benefit (i.e. what you offer your customers) so that you can communicate it in a way that is motivating for your audience 
  • Clarity on what sets you apart from your competition so that you can stand out 
  • Given your brand a personality so that you can differentiate yourself and build connections 
  • Guidelines in place on how you want to communicate with your customers through your brand tone of voice so that your brand is consistent and builds trust with your audience 
  • A brand story so that  you can engage with customers and build brand awareness
Module 2

Brand Visual Identity

In this module you will create a brand moodboard and decide on your brand colours and fonts. You will put templates in place to give your brand a consistent and professional look.

At the end of this module you'll have:

  • Decided on what colours are best to use for your brand so that you have a professional and consistent looking brand delivery
  • Completed your own brand moodboard so that you can take inspiration when creating your own graphics and marketing asssets 
  • Designed or (tweaked) your own brand logo (or written a clear brief for a graphic designer) so that you are putting out a professional brand image
  • Created your own marketing collateral e.g comp slip, thank you card, presentation template, pdf template and email header.
  • Created social graphics including Insta Feed, Stories & IGTV Graphics, Facebook, Pinterest & LinkedIn headers so that you can have a consistent brand look and also speed up your work flow. 
Module 3

Personal Brand Strategy

In this module you'll be looking at how to put yourself out there as an authority in your field, to grow awareness of your business and attract more of the people you want to work with.

At the end of this module you will be able to:

  • Explain what you do with clarity so your audience see you as the only option they need for the product / service you offer 
  • Tell your brand story with confidence so that you propel people to take action
  • Build your network so that you can grow your business awareness
  • Promote your brand online to build awareness and drive sales 
  • Attract more high paying customers so that you can work with the people you want to work with 
Module 4

Social Media Strategy

In this module you will be putting a plan in place to make sure you are using the correct social media channels in the right way to achieve your business goals.

At the end of this module you will have:

  • A clear social strategy laid out for your brand so that you are using social to achieve your business goals 
  • Planned a month of content in detail and 3 months loosely using your new content pillars so that you are not always wondering what to post on social next, you'll have a plan
  • Knowledge of social media planning tools so that you can save time with images, copy-writing and posting
  • Insight into how to create authentic engagement with your ideal customers so that you have warm leads when you want to sell 
  • hashtag strategy in place so that you can build brand awareness, attract new followers and convert sales 
Module 5

Your Brand Story Book 

In this module you will bring everything together from the first four modules to create your personalised Brand Story Book. This will ensure that you have the clarity and confidence needed to deliver a consistent brand message that will attract more customers in the future. Click the video below to see a sample of what your Brand Story Book will look like. 

 

 
 

 

Having a set of brand guidelines in place will help you 

Deliver a consistent brand message  - Each time a potential customer is exposed to one of your messages, for example an email, a social media post or your website, they will form an opinion about your business based on what they see & hear, when you deliver a consistent and professional brand message it will help build recognition and trust. 

 

Set standards and allow you to scale  - Brand guidelines are an invaluable reference document to guide you on how your brand visual elements and messaging work together. They become even more important when you outsource or hire someone else to work on your business, as they will not have the same knowledge about your brand as you, allowing you to grow without losing your brand integrity. 

 

Build Recognition  - Building a recognisable brand  takes a long time, by adhering to your brand guidelines you make it easier for your potential customers to recognise you and keep you top of mind.  

 

Add Value  - When a brand’s identity is cohesive, it increases the brand’s perceived value. Professional looking brand assets delivered with consistency will enable your brand to appear more polished and trustworthy. By implementing brand guidelines, you make it easier to maintain the quality and integrity of your brand’s image.

 

  

When you enroll in Brand Bootcamp you’ll get:

 

Building Brand Stories Bootcamp

 

  • 20+ Lessons

    This will ensure you have a solid brand strategy in place that will give you the confidence you need to attract the paying customers you desire

  • A strategy to follow

    No more second guessing if you are doing things right, you will have a carefully thought through plan to achieve your business goals

  • A place to sense check your ideas

    Working for yourself can be isolating, especially when you are coming up with ideas on how to best package and sell your products and services, brand bootcamp will give you a place to talk through your ideas and sense check them before sending them to market
  • A community of like minded entrepreneurs

    You will be surrounded by others on a similar journey to you where you will be able to support / encourage and learn from each other
  • A brand coach

    Access to 20 years of brand / marketing and social media experience in both corporate brand marketing and sme’s

Plus These Bonuses to Help You Create Unstoppable Momentum For Your Business

 

 

 

Bonus 1

6 weeks of live group coaching

Show up every week to have all of your questions answered to move forward with your brand plans for your business. All coaching sessions are recorded and saved to look back at.

 (720 Value)

 

Bonus 2

Learn how to use Canva like a ninja 

Canva is a free design tool that you can use to create professional looking branded assets for your business. I will show you how to use the free tool and ways to speed up your workflow like a ninja! Being able to create your own brand assets can be a life-saver, yes there are times you will absolutely need to hire a professional graphic designer, but for small jobs, I can show you how to make the most of the free design tool Canva to create on-brand assets for your business. 

(€149 Value)

What You’ll Get:

  • Create a brand kit 
  • Create your own logo 
  • Creating brand templates 
  • Using Photos in Canva 
  • Using elements, illustrations and frames 
  • Creating a PDF template 
  • Creating an email banner 
  • Downloading and resizing content 
  • Scheduling content from Canva for social media
Bonus 3

Selling via social 

In this bonus lesson I will teach you my 13 step formula that you can rinse and repeat every time you sell on social. I will show you how to create a campaign for your sales to sell more in a shorter space of time. 

(€297 Value)

What You’ll Get:

  • Crafting your offer to sell 
  • Setting your campaign goals and timelines 
  • Choosing your lead social media platform to promote on 
  • Identifying what types of content you require to support your campaign 
  • Mapping out your launch plan 
  • Creating your campaign content 
  • learning how to collaborate and work with influencers 
  • Understanding how to use your audiences pain points & objections to sell to them 
  • Launching your campaign to sell your product / service 
  • Reviewing the success of your campaign 
AND ..
For those that want to create unstoppable momentum for their business, GO VIP and add on a personal brand photshoot with your brand bootcamp. 

Doing a personal brand photoshoot will give you the content and confidence to put yourself out there as an authroirty in your field.

 

(€650 Value - Yours for only €300) 

Here’s what you’re getting when you enroll:

 

 Building Brand Stories Bootcamp core programme:   (€697 value)

  • Module 1  - Brand Strategy 

  • Module 2 - Brand Visual Identity  

  • Module 3  - Personal Brand Strategy 

  • Module 4 - Social Media Strategy 

  • Module 5 - Your Brand Storybook 

     

     PLUS 
  • Bonus 1 - 6 weeks of Group Coaching Q&A sessions, this will ensure you never get stuck and can work with momentum through your course. (€720 value)

  • Bonus 2 - How to use Canva like a Ninja  (€149 value)

  • Bonus 3 - How to sell via social with your own brand campaign   (€297 value)

Enroll in Building Brand Stories Brand Bootcamp 

(Next Bootcamp commences Friday 30th Sept 2022

VIP Brand Bootcamp

€997

 

FULL PAY

OR

VIP Brand Bootcamp

3 x €349

 

PAYMENT PLAN

Brand Bootcamp

€697

FULL PAY

OR

Brand Bootcamp

3 x €244

PAYMENT PLAN
I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started, I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you.... I can totally see things coming together.


- Sarah Zarebinski, Design Knows No Borders


10 Day Money Back Guarantee

I am so confident in the value you will get from this bootcamp that I am happy to welcome you on to complete the first 10 days and if at that point you feel it’s not for you, no questions, I will refund your payment in full.

Frequently Asked Questions

 

Do I need brand experience?

  • Absolutely not, that is what I bring to the table. All you need is your business idea and a willingness to roll up your sleeves and create a plan for your brand. I will guide you through every step of the process.

How much time should I dedicate?

  • I would suggest you allocate 5-8 hours per week to work through the course materials. Of course, it will be different for everyone depending on how much previous work you have done on your brand. But this is a serious bootcamp with incredible results, so yes, there will be work involved. What you put in is what you’ll get out - dedicate your time to this work and reap the rewards!

What sort of social media will you cover?

  • We will review the main social media platforms, Instagram, Facebook, Linkedin & Twitter. There will be a light touch on other platforms, Tick Tock, Clubhouse, Snacpchat & Pinterest.

Do I need any technology to do the course?

  • I would advise you to have a laptop to create your brand story book. Also if you want to create brand assets using canva, this is much easier to do on a laptop than a phone.

What types of people do the course?

  • Coaches 
  • Creatives / artists / gifts makers
  • Accountants
  • Interior Designers 
  • Beauticians / Stylists
  • Fitness coaches
  • Wedding planners
  • Virtual assistants
  • Sustainable goods businesses
  • Massage therapists
  • Jewellers
  • Tatoo Artisits 
  • Financial Institutions 
  • It really is a mixed bunch! Even though the businesses are different, how to create a brand is the same.

Do you do 1-1 coaching sessions?

  • I am currently focusing my efforts on my bootcamp group coaching clients and not taking on any new 1-1 business. 

What if I have a question about the bootcamp that's not addressed here?

  • I'd love to hear from you, pop me an email to [email protected] and I will answer any questions you may have.  

I’m Hil and I’ve been right where you are…wanting to build a successful business, juggling priorities with kids, housework, a 9-5 and wanting to make go of it for myself. 

 

By being really intentional about what I was doing with my limited free time, I used my 20 years of brand marketing experience from working with global iconic brands to create my own brand strategy and a set of guidelines to ensure my brand looked professional, consistent and most importantly attracted the attention of the people I wanted to do business with. And it worked. So, I’ve documented the step by step process I followed for my small business to share with you. 

 

I now coach small business owners to do this for themselves. 

To create a brand you will love and more importantly your customers will too! 

To put the guidelines in place to enable you to get more done with your precious time and to be in a position to hire help and scale without losing the authenticity of your brand. 

 

In my 6 week online bootcamp you will learn what it takes to have a confident and consistent brand worthy of greatness, success and IMPACT!

 

I look forward to personally meeting you inside Building Brand Stories Bootcamp and helping you build a band that you’re infinitely proud of.

Your brand deserves this. And so do you.

 

Hil. 

I have completely changed my tack, I am really excited now & looking forward to going forward with the business because I’ve been able to establish a purpose vision and mission for the business & consistency across the brand from colour schemes to logos.

Yes, so if you’re wondering if is the course for you and you want to invest a little bit of time into your business this is absolutely a must do and you won’t be disappointed.


- Sarah Cahill

I found this Brand BootCamp extremely beneficial, it’s given me a lot of confidence going forward, knowing that I’ve put a real plan in place around my company and it’s brand identity. Hilary‘s knowledge and expertise is just incredible. She’s just full of incredible tips and really useful insights into the different options you have available.

Her enthusiasm is contagious, it’s nice to know there’s someone you can bounce things off for the 6 weeks. And the community that we have created as well, knowing that there’s other women going through the same thing that you can bounce ideas off, I’m really really happy to be part of it.


- Georgina Loughrey, Hyphen Fitness

I started my business a year ago and when I started I didn’t really consider the elements of or the importance of branding, so you’ve taught me so much in terms of bringing everything together.

It was amazing just to have the accountability, to have support from you .... I can totally see things coming together


- Sarah Zarebinski, Design Knows No Borders

I just feel so much more confident, the whole vibe of the course is just so empowering. I’m in such a different place after doing it.

I’m creating my brand storybook at the moment and I just know that I’m gonna have this amazing resource. It makes me feel quite calm knowing everything is all set out and in the one place ready to go. I just feel really prepared to start my business now.


- Phoebe Rae O’ Regan, Awen

I have loved the content included in Brand Bootcamp. It is so practical and easy to use in terms of applying it. For example I am working on my website and I’m really in the early days and everything that I have done in the Bootcamp, I have been able to apply in my content and branding.

So if anyone ever asked me would I recommend attending Brand Bootcamp absolutely yes will be my answer without shadow of a doubt.


- Deirdre Martin, Deirdre Martin Consulting


The Next Brand Bootcamp won't be long coming around ... 

I love that you are thinking about putting a brand strategy in place. I'm really looking forward to the next bootcamp and hopefully working with you. If you pop your name on the waitlist, You will hear when enrollment opens and of any new additions or juicy bonuses that get added for the next round! 

Join the Bootcamp Waitlist